Snapchat presents "Bee Real": When bees become photo filter queens!

In a world where augmented reality seems to have explored everything from turning your face into a cute puppy to creating parallel worlds, Snapchat takes yet another step forward. Or rather, a buzz forward! To rival BeReal, the company recently launched "Bee Real", an app where every snap is instantly "ponelized" by a virtual bee.

Buzz or hum?

Using Bee Real is as easy as 1-2-3: choose your target, take your photo and let the bee do the rest. This virtual bee twirls around your screen, and with a dedication worthy of a real worker, ponelizes the spot of your choice. Need to add a little pollen to your salad to make it more Instagrammable? Bee Real takes care of it! Looking for a new "honeycomb effect" hairstyle? That's possible too!

Honey or vinegar?

Like any innovation, "Bee Real" has its detractors. Some feel that the app only reinforces the notion that reality is never good enough, and that we need ever more filters, effects and now... pollen.

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However, many users have embraced this novelty with unbridled enthusiasm, generating trends such as #BeeMine for Valentine's Day and #BeeKind to promote kindness and positivity online or #BeeornottoBee for boomers.

A buzzing future

As Snapchat explores new ways to pique our curiosity (pun totally intended), one thing is clear: the line between the digital and the real has never been so blurred. And if you feel an itch after using the app, don't worry, it's probably just an allergic reaction to innovation.

NB: This article is a work of humorous fiction and should be taken as such. It in no way reflects actual facts or existing Snapchat projects. To get our expertise on the subject, please fill in the form :)

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